Interesting read from Harvard Business Week on Social Network Marketing. I keep telling ya'll "It's The Network, Silly!". Invest in your network, they'll pay huge dividends in return. http://hbswk.hbs.edu/item/6187.html Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into [...]

So I’ve been following Steve Rubel, a guy who works for Edelman (Big PR Firm). His job is to identify emerging technologies and make recommendations. Well, it’s a LOT more than that, but for brevity’s sake I’ll stop there. For the past five years, he wrote a really interesting blog called MicroPersuasion. When he decided [...]