Archive for August, 2009

Social Network Marketing: What Works?

Interesting read from Harvard Business Week on Social Network Marketing. I keep telling ya'll "It's The Network, Silly!". Invest in your network, they'll pay huge dividends in return.
http://hbswk.hbs.edu/item/6187.html
Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the [...]