Do people who know how NLP (Neuro Linguistic Programming) or hypnosis works have an unfair advantage on Twitter & Facebook, among other social networks?

I think they DO. (Ummm…I KNOW they do. Some of my best friends are master NLP and persuasion artists and they have LOTS of Twitter followers who do what-ever-they-tell-them-to-do .

If there was anyone who would know for sure, it’s Richard Bandler.

You know, THAT Richard Bandler. The one considered the “Grandfather” of NLP. And a REALLY great hypnotist.

I was talking with a colleague and she happened to mention his new book, Richard Bandler’s Guide to Trance-Formation (she’s his publicist). I mentioned how fascinated I’ve always been with NLP and the ability to understand someone’s mental map and how they think. And how cool it would be to actually meet Richard Bandler.

What I told her I didn’t have was a simple explanation for what NLP actually is, and how it works.

I’ve read a lot of books that went into laborious details about it, gave all these long drawn out explanations on all of the terms, complete with illustrations of eyes looking up, looking down, looking left and down, looking right and up (reminding me of that rhyme we used to say in elementary school “Look UP, Look DOWN, Look at my THUMB, Gee You’re DUMB…LOL!).   I think they called them “accessing cues”…

All it did was make me dizzy and not want to think about it. So many unread pages….

So she sent me an email one day not long after and asked if I would be interested in interviewing him. (umm..YES!!)

I got a copy of the book, and I must say that in the first 3 short chapters, I actually GOT what NLP is. Forever.

If you’re interested, it’s how we represent the world in our own mind – the map or model we create to make sense of and navigate around the world AND the distinct way we each process our experiences.

Does understanding how you process experience give someone an unfair advantage on Twitter when they want to persuade you to “click here” to “see”, or “listen” to or “download and read”?  Does knowing how to use certain words that are more hypnotic and trance-inducing than others make a difference in whether you actually take any action at all?

Good questions.  We’ve got answers!

Listen to my interview on The Business of Online Thought Leadership Talk Radio with Richard Bandler and hear what he has to say about social media, hypnosis, trance and NLP.

It’s right here:  Richard Bandler,  Trance & Twitter